SEC Filing | Cricut, Inc.

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crct-20220930

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)


☒			QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2022


☐			TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File Number: 001-40257

Cricut, Inc.

(Exact name of Registrant as specified in its charter)


Delaware						87-0282025
(State or other jurisdiction of incorporation or organization)						(I.R.S. Employer Identification Number)

10855 South River Front Parkway

South Jordan, Utah 84095

(385) 351-0633

(Address, including zip code, and telephone number, including area code, of Registrant’s principal executive offices)

Securities registered pursuant to Section 12(b) of the Act:


Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Class A Common Stock, par value $0.001 per share	CRCT	The Nasdaq Global Select Market

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

☐

Large accelerated filer

☐

Accelerated filer

☒

Non-accelerated filer

☐

Smaller reporting company

☐

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of November 1, 2022, the registrant had 43,629,230 shares of Class A Common Stock, and 177,189,235 shares of Class B Common Stock, outstanding.

TABLE OF CONTENTS


		PAGE
NOTE REGARDING FORWARD-LOOKING STATEMENTS		2
PART I.	FINANCIAL INFORMATION	4
Item 1.	Financial Statements (unaudited)	4
	Condensed Consolidated Balance Sheets (unaudited)	4
	Condensed Consolidated Statements of Operations and Comprehensive Income (unaudited)	5
	Condensed Consolidated Statements of Changes in Stockholders’ Equity (unaudited)	6
	Condensed Consolidated Statements of Cash Flows (unaudited)	8
	Notes to Condensed Consolidated Financial Statements	9
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	24
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	34
Item 4.	Controls and Procedures	34
PART II.	OTHER INFORMATION	36
Item 1.	Legal Proceedings	36
Item 1A.	Risk Factors	36
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	82
Item 3.	Default Upon Senior Securities	83
Item 4.	Mine Safety Disclosures	83
Item 5.	Other Information	83
Item 6.	Exhibits	84
	Signatures	85

NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), which statements involve substantial risk and uncertainties. These forward-looking statements, which are subject to a number of risks, uncertainties and assumptions about us, generally relate to future events or our future financial or operating performance. In some cases, you can identify these statements by forward-looking words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “design,” “intend,” “expect,” “could,” “plan,” “potential,” “predict,” “seek,” “should,” “would,” “target,” “project” or “contemplate” or the negative version of these words and other comparable terminology that concern our expectations, strategy, plans, intentions or projections. Forward-looking statements contained in this Quarterly Report on Form 10-Q include, but are not limited to, statements about:

•our ability to attract and engage users and attract and expand our relationships with brick-and-mortar and online retail partners and distributors;

•our future results of operations, including trends in revenue, costs, operating expenses and key metrics;

•our ability to compete successfully in competitive markets;

•our expectations and management of future growth;

•our ability to manage our supply chain, manufacturing, distribution and fulfillment, including the ability to forecast demand and manage our inventory;

•our ability to enter new markets and manage our expansion efforts, including internationally;

•our ability to attract and retain management, key employees and qualified personnel;

•our ability to effectively and efficiently protect our brand;

•our ability to maintain, protect and enhance our intellectual property and not infringe upon others’ intellectual property;

•our continued use of open source software;

•our estimated Serviceable Addressable Market, or SAM, and Total Addressable Market, or TAM;

•our ability to prevent serious errors, defects or vulnerabilities in our products and software;

•the adequacy of our capital resources to fund operations and growth;

•our ability to remain in compliance with laws and regulations that currently apply or become applicable to our business both domestically and internationally;

•Petrus’ significant influence over us and our status as a “controlled company” under the rules of the Nasdaq Global Select Market, or the Exchange;

•expectations regarding the impact of the COVID-19 pandemic, the related responses by governments and private industry on our business and financial condition, as well as the financial condition of our brick-and-mortar and online retail partners, online and e-commerce channels and users;

•risks related to general socio-economic and political conditions as well as consumer confidence; and

•the other factors identified under the section titled “Risk Factors” appearing elsewhere in this Quarterly Report on Form 10-Q.

We caution you that the foregoing list may not contain all of the forward-looking statements made in this Quarterly Report on Form 10-Q.

You should not rely upon forward-looking statements as predictions of future events. These statements are only predictions based primarily on our current expectations and projections about future events and trends that we believe may affect our business, financial condition, results of operations and prospects. There are important factors that could cause our actual results, events or circumstances to differ materially from the results, events or circumstances expressed or implied by the forward-looking statements, including those factors discussed in the section titled “Risk Factors” and elsewhere in this Quarterly Report on Form 10-Q. You should specifically consider the numerous risks outlined in the section titled “Risk Factors.” Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time and it is not possible for us to

predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this Quarterly Report on Form 10-Q.

Neither we nor any other person assumes responsibility for the accuracy and completeness of any of these forward-looking statements. Moreover, the forward-looking statements made in this Quarterly Report on Form 10-Q relate only to events as of the date on which the statements are made. We undertake no obligation to update any of these forward-looking statements after the date of this Quarterly Report on Form 10-Q to reflect events or circumstances after the date of this Quarterly Report on Form 10-Q or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures or investments we may make.

In addition, statements that “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based upon information available to us as of the date of this Quarterly Report on Form 10-Q, and while we believe such information forms a reasonable basis for such statements, such information may be limited or incomplete, and our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all potentially available relevant information. These statements are inherently uncertain and investors are cautioned not to unduly rely upon these statements.

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Cricut, Inc.

Condensed Consolidated Balance Sheets

(in thousands, except share and per share amounts)


	As of September 30, 2022		As of December 31, 2021
	(unaudited)
Assets
Current assets:
Cash and cash equivalents	$	124,182	$	241,597
Marketable securities	73,777		—
Accounts receivable, net	87,908		199,508
Inventories	483,749		454,174
Prepaid expenses and other current assets	33,610		32,820
Total current assets	803,226		928,099
Property and equipment, net	63,388		53,261
Operating lease right-of-use asset	18,280		17,653
Intangible assets, net	950		1,520
Deferred tax assets	3,279		3,255
Other assets	30,682		2,462
Total assets	$	919,805	$	1,006,250
Liabilities and Stockholders’ Equity
Current liabilities:
Accounts payable	$	71,332	$	204,714
Accrued expenses and other current liabilities	47,951		69,351
Deferred revenue, current portion	29,370		30,547
Operating lease liabilities, current portion	5,342		3,755
Total current liabilities	153,995		308,367
Operating lease liabilities, net of current portion	15,262		15,780
Deferred revenue, net of current portion	3,528		4,858

Other non-current liabilities	4,321		3,269
Total liabilities	177,106		332,274
Commitments and contingencies (Note 11)
Stockholders’ equity:
Preferred stock, par value $0.001 per share, 100,000,000 shares authorized, no shares issued and outstanding as of September 30, 2022 and December 31, 2021.	—		—
Common stock, par value $0.001 per share, 1,250,000,000 shares authorized as of September 30, 2022, 220,811,091 shares issued and outstanding as of September 30, 2022; 1,250,000,000 shares authorized as of December 31, 2021, 221,913,559 shares issued and outstanding as of December 31, 2021.	221		222
Additional paid-in capital	736,632		717,369
Retained earnings (accumulated deficit)	6,215		(43,560)
Accumulated other comprehensive loss	(369)		(55)
Total stockholders’ equity	742,699		673,976
Total liabilities and stockholders’ equity	$	919,805	$	1,006,250

See accompanying notes to these unaudited condensed consolidated financial statements.

Cricut, Inc.

Condensed Consolidated Statements of Operations and Comprehensive Income

(unaudited)

(in thousands, except share and per share amounts)


	Three Months Ended September 30,				Nine Months Ended September 30,
	2022		2021		2022		2021
Revenue:
Connected machines	$	52,420	$	102,454	$	150,249	$	390,100
Subscriptions	68,865		53,303		201,247		150,115
Accessories and materials	55,711		104,329		254,040		378,186
Total revenue	176,996		260,086		605,536		918,401
Cost of revenue:
Connected machines	49,240		87,649		144,835		323,558
Subscriptions	6,500		5,934		18,933		15,517
Accessories and materials	39,422		64,440		175,486		226,698
Total cost of revenue	95,162		158,023		339,254		565,773
Gross profit	81,834		102,063		266,282		352,628
Operating expenses:
Research and development	18,747		20,531		59,332		56,835
Sales and marketing	29,165		30,293		93,470		90,812
General and administrative	16,501		13,491		44,623		38,417
Total operating expenses	64,413		64,315		197,425		186,064
Income from operations	17,421		37,748		68,857		166,564
Total other income, net	235		24		518		9
Income before provision for income taxes	17,656		37,772		69,375		166,573
Provision for income taxes	5,212		7,767		19,600		38,024
Net income	$	12,444	$	30,005	$	49,775	$	128,549
Other comprehensive income (loss):
Change in net unrealized gains (losses) on marketable securities	$	271	$	—	$	(72)	$	—
Change in foreign currency translation adjustment, net of tax	(120)		(16)		(242)		(25)
Total other comprehensive income (loss):	$	151	$	(16)	$	(314)	$	(25)
Comprehensive income	$	12,595	$	29,989	$	49,461	$	128,524

Earnings per share, basic	$	0.06	$	0.14	$	0.23	$	0.62
Earnings per share, diluted	$	0.06	$	0.13	$	0.23	$	0.59
Weighted-average common shares outstanding, basic	215,347,882		208,988,168		214,361,026		208,169,736
Weighted-average common shares outstanding, diluted	220,353,807		224,331,039		221,103,591		218,491,114

See accompanying notes to these unaudited condensed consolidated financial statements.

Cricut, Inc.

Condensed Consolidated Statements of Stockholders’ Equity

(unaudited)

(in thousands, except share amounts)


	Common Stock			Additional Paid-In Capital		Retained Earnings (Accumulated Deficit)		Accumulated Other Comprehensive Income (Loss)		Total Stockholders’ Equity
	Shares	Amount
Balance as of December 31, 2021	221,913,559	$	222	$	717,369	$	(43,560)	$	(55)	$	673,976
Net income	—	—		—		23,504		—		23,504


Issuance of common stock upon vesting or exercise of stock-based awards, net of withholding tax	10,387	—		(1,328)		—		—		(1,328)
Forfeiture of unvested common stock	(114,332)	—		—		—		—		—


Stock-based compensation	—	—		10,500		—		—		10,500
Compensatory units repurchased	—	—		(14)		—		—		(14)
Other comprehensive loss	—	—		—		—		(12)		(12)
Balance as of March 31, 2022	221,809,614	$	222	$	726,527	$	(20,056)	$	(67)	$	706,626
Net income	—	—		—		13,827		—		13,827
Issuance of common stock upon vesting or exercise of stock-based awards, net of withholding tax	500,237	—		(3,218)		—		—		(3,218)
Forfeiture of unvested common stock	(123,492)	—		—		—		—		—
Stock-based compensation	—	—		11,478		—		—		11,478

Other comprehensive loss	—	—		—		—		(453)		(453)
Balance as of June 30, 2022	222,186,359	$	222	$	734,787	$	(6,229)	$	(520)	$	728,260
Net income	—	—		—		12,444		—		12,444
Issuance of common stock upon vesting or exercise of stock-based awards, net of withholding tax	121,048	—		(539)		—		—		(539)
Forfeiture of unvested common stock	(117,355)	—		—		—		—		—
Repurchase of common stock	(1,378,961)	(1)		(9,969)		—		—		(9,970)
Stock-based compensation	—	—		12,353		—		—		12,353

Other comprehensive income	—	—		—		—		151		151
Balance as of September 30, 2022	220,811,091	$	221	$	736,632	$	6,215	$	(369)	$	742,699


	Common Stock			Additional Paid-In Capital		Accumulated Deficit		Accumulated Other Comprehensive Income (Loss)		Total Stockholders’ Equity
	Shares	Amount
Balance as of December 31, 2020	208,116,104	$	208	$	412,741	$	(184,033)	$	9	$	228,925
Net income	—	—		—		49,418		—		49,418
Capital contributions	—	—		200		—		—		200
Initial public offering, net of offering costs	13,250,000	13		242,655		—		—		242,668
Repurchase upon Corporate Reorganization	(524)	—		(10)		—		—		(10)
Extinguishment of liability awards to equity	—	—		10,784		—		—		10,784
Stock-based compensation	—	—		6,635		—		—		6,635
Compensatory units repurchased	—	—		(160)		—		—		(160)
Other comprehensive loss	—	—		—		—		(13)		(13)

Balance as of Balance as of March 31, 2021	221,365,580	$	221	$	672,845	$	(134,615)	$	(4)	$	538,447
Net income	—	—		—		49,126		—		49,126
Issuance of common stock upon vesting or exercise of stock-based awards	64,566	—		—		—		—		—
Forfeiture of unvested common stock	(145,902)	—		—		—		—		—
Initial public offering, net of offering costs	968,815	1		18,019		—		—		18,020
Stock-based compensation	—	—		8,015		—		—		8,015
Other comprehensive income	—	—		—		—		4		4
Balance as of June 30, 2021	222,253,059	$	222	$	698,879	$	(85,489)	$	—	$	613,612
Net income	—	—		—		30,005		—		30,005


Issuance of common stock upon vesting or exercise of stock-based awards	29,939	—		(353)		—		—		(353)
Forfeiture of unvested common stock	(103,777)	—		—		—		—		—
Stock-based compensation	—	—		9,970		—		—		9,970



Other comprehensive loss	—	—		—		—		(16)		(16)


Balance as of September 30, 2021	222,179,221	$	222	$	708,496	$	(55,484)	$	(16)	$	653,218

See accompanying notes to these unaudited condensed consolidated financial statements.

Cricut, Inc.

Condensed Consolidated Statements of Cash Flows

(unaudited)

(in thousands)


	Nine Months Ended September 30,
	2022		2021
Cash flows from operating activities:
Net income	$	49,775	$	128,549
Adjustments to reconcile net income to net cash and cash equivalents provided by (used in) operating activities:
Depreciation and amortization (including amortization of debt issuance costs)	19,841		13,365

Stock-based compensation	30,630		27,941

Non-cash lease expense	3,620		3,061



Provision for inventory obsolescence	6,197		2,283
Other	218		1,229

Changes in operating assets and liabilities:
Accounts receivable	111,600		18,579
Inventories	(60,844)		(276,223)
Prepaid expenses and other current assets	(897)		(25,578)
Other assets	(309)		675
Accounts payable	(132,011)		(1,603)
Accrued expenses and other current liabilities and other non-current liabilities	(21,506)		(24,169)
Operating lease liabilities	(3,176)		(3,466)
Deferred revenue	(2,508)		3,564
Net cash and cash equivalents provided by (used in) operating activities	630		(131,793)
Cash flows from investing activities:
Purchases of marketable securities	(180,112)		—
Proceeds from maturities of marketable securities	21,393		—
Proceeds from sales of marketable securities	84,621		—
Acquisitions of property and equipment, including capitalized software development costs	(26,913)		(28,339)
Net cash and cash equivalents used in investing activities	(101,011)		(28,339)
Cash flows from financing activities:
Proceeds from capital contributions	—		200
Proceeds from issuance of common stock upon initial public offering, net of offering costs	—		262,007
Repurchases of common stock	(9,970)		—
Repurchase of compensatory units	(14)		(170)

Proceeds from exercise of stock options	31		108
Employee tax withholding payments on stock-based awards	(5,401)		(107)




Payments for debt issuance costs	(1,300)		—

Other financing activities, net	—		(48)
Net cash and cash equivalents (used in) provided by financing activities	(16,654)		261,990
Effect of exchange rate on changes on cash and cash equivalents	(380)		(70)
Net increase (decrease) in cash and cash equivalents	(117,415)		101,788
Cash and cash equivalents at beginning of period	241,597		122,215
Cash and cash equivalents at end of period	$	124,182	$	224,003
Supplemental disclosures of cash flow information:
Cash paid during the period for interest	$	—	$	14
Cash paid during the period for income taxes	$	17,966	$	66,868
Supplemental disclosures of non-cash investing and financing activities:
Right-of-use assets obtained in exchange for new operating lease liabilities	$	4,264	$	3,585

Property and equipment included in accounts payable and accrued expenses and other current liabilities	$	2,967	$	4,910
Tax withholdings on stock-based awards included in accrued expenses and other current liabilities	$	575	$	344
Stock-based compensation capitalized for software development costs	$	1,815	$	1,149

Reclassification of liability awards to equity upon modification	$	—	$	10,784
Leasehold improvements acquired through tenant allowances	$	859	$	—

See accompanying notes to these unaudited condensed consolidated financial statements.

Cricut, Inc.

Notes to Condensed Consolidated Financial Statements

(unaudited)

1.Description of Business and Basis of Presentation

Nature of Business

Cricut, Inc. (“Cricut” or the “Company”) is a designer and marketer of a creativity platform that enables users to turn ideas into professional-looking handmade goods. Using the Company’s versatile connected machines, design apps and accessories and materials, users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. The Company’s connected machines and related accessories and materials and subscription services are primarily marketed under the Cricut brand in the United States, as well as Europe and other countries of the world. Headquartered in South Jordan, Utah, the Company is an innovator in its industry, focused on bringing innovative technology (automation and consumerization of industrial tools) to the craft, DIY and home décor categories. The Company’s condensed consolidated financial statements include the operations of its wholly owned subsidiaries, which are located throughout Europe and in the Asia-Pacific region.

The Company designs, markets and distributes the Cricut family of products, including connected machines, design apps and accessories and materials. In addition, Cricut sells a broad line of images, fonts and projects for purchase à la carte.

On September 2, 2020, Cricut converted from a Utah corporation to a Delaware corporation. In connection with such conversion, each share of Class A common stock, par value $0.01, of the Utah corporation was exchanged for one share of common stock of the Delaware corporation, par value $0.001. On March 11, 2021, the Company filed an Amended and Restated Certificate of Incorporation to effect a 64.2645654-for-1 forward stock split of its outstanding common stock. The par value per share was not adjusted as a result of the forward stock split. All authorized, issued and outstanding shares of common stock, additional paid in capital and the related per share amounts contained in the condensed consolidated financial statements have been retroactively adjusted to reflect the forward stock split and change in par value for all prior periods presented.

The Company organizes its business into the following three reportable segments: Connected Machines, Subscriptions, and Accessories and Materials. See Note 16, Segment Information, for further discussion of the Company’s segment reporting structure.

Initial Public Offering and Corporate Reorganization

The Company’s registration statement on Form S-1 related to its initial public offering (“IPO”) was declared effective on March 24, 2021 by the Securities and Exchange Commission (“SEC”), and the Company’s Class A common stock began trading on the Nasdaq Global Select Market on March 25, 2021. On March 29, 2021, the Company closed its IPO, in which the Company sold 13,250,000 shares of Class A common stock and the selling stockholders sold an additional 2,064,903 shares of Class A common stock at a price to the public of $20.00 per share. The Company received aggregate net proceeds of $242.7 million after deducting offering costs, underwriting discounts and commissions of $22.3 million. On April 28, 2021, the Company sold an additional 968,815 shares of Class A common stock and the selling stockholders sold an additional 150,984 shares of Class A common stock pursuant to the partial exercise of the underwriters’ option to purchase additional shares which generated net proceeds of $18.0 million after deducting for underwriting discounts and commissions of $1.4 million.

Immediately prior to the IPO, the Company engaged in a series of related Corporate Reorganization transactions as follows:

•Cricut, Inc. filed an amended and restated certificate of incorporation; and

•Cricut Holdings, LLC, or Cricut Holdings, dissolved and liquidated in accordance with the terms and conditions of its then existing limited liability company agreement, pursuant to which the holders of existing units in Cricut Holdings (including holders of purchased units, incentive units, zero strike price incentive units, certain phantom units and options), or the Existing Unitholders, received 100% of the capital stock of Cricut, Inc., its sole asset, at the time of the liquidation with a value implied by the initial public offering price of the shares of Class A common stock to be sold in this offering. Cricut Holdings ceased to exist following this transaction.

In connection with the Corporate Reorganization the outstanding stock based compensation awards issued by Cricut Holdings were modified or settled as described in Note 10 below.

Upon filing the amended and restated certificate of incorporation, all of the Company’s historical Common Stock converted to Class B common stock. Shares of Class A common stock are entitled to one vote per share. Each share of Class B common stock is entitled to five votes per share and is convertible at any time into one share of Class A common stock.

Basis of Presentation and Consolidation

The accompanying condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States (“GAAP”) and applicable rules and regulations of the U.S. Securities and Exchange Commission ("SEC") regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, these unaudited interim condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes included in the annual report on Form 10-K for the fiscal year ended December 31, 2021 (The “Annual Report”). However, the Company believes that the disclosures provided herein are adequate to prevent the information presented from being misleading.

The condensed consolidated financial statements include the accounts of Cricut, Inc. and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

The condensed consolidated balance sheet as of December 31, 2021 was derived from the audited financial statements as of that date but does not include all disclosures including certain notes required by GAAP on an annual reporting basis.

In the opinion of management, the accompanying interim condensed consolidated financial statements reflect all normal recurring adjustments necessary to present fairly the financial position, results of operations, cash flows and the changes in equity for the interim periods. The results for the three and nine months ended September 30, 2022 are not necessarily indicative of the results to be expected for any subsequent quarter, the fiscal year ending December 31, 2022, or any other period.

Certain prior year reported amounts have been reclassified to conform with the current period presentation. These reclassifications did not have a material impact on the Company's consolidated financial statements or related footnotes.

There were no material changes to the Company's significant accounting policies during the nine months ended September 30, 2022.

2.Summary of Significant Accounting Policies

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. For revenue recognition, examples of estimates and judgments include: determining the nature and timing of satisfaction of performance obligations, determining the standalone selling price (“SSP”) of performance obligations, estimating variable consideration such as sales incentives and product returns. Other estimates include the warranty reserve, allowance for doubtful accounts, inventory reserve, intangible assets and other long-lived assets valuation, legal contingencies, stock-based compensation, income taxes, deferred tax assets valuation and developed software, among others. These estimates and assumptions are based on the Company’s best estimates and judgment. Management evaluates its estimates and assumptions on an ongoing basis using historical experience and other factors, including any effects of the ongoing pandemic and the economic environment, which management believes to be reasonable under the circumstances. Management adjusts such estimates and assumptions when facts and circumstances dictate. Actual results could differ from these estimates.

Marketable Securities

The Company designates investments in debt securities as available-for-sale. Available-for-sale debt securities with original maturities of three months or less from the date of purchase are classified within cash and cash equivalents. Available-for-sale debt securities with original maturities longer than three months are available to fund current operations and are classified as marketable securities, within current assets on the consolidated balance sheets. Available-for-sale debt securities are reported at fair value with the related unrealized gains and losses included in accumulated other comprehensive income (loss), a component of stockholders’ equity, net of tax. Realized gains and losses on the sale of marketable securities are determined using the average cost method on a first-in, first-out basis and recorded in total other income (expense), net in the condensed consolidated statements of operations and comprehensive income.

The available-for-sale debt securities are subject to a periodic impairment review. For investments in an unrealized loss position, the Company writes down the amortized cost basis of the investment if it is more likely than not that the Company will be required or will intend to sell the investment before recovery of its amortized cost basis. For investments not likely to be sold before recovery of the amortized cost basis, the Company determines whether a credit loss exists by considering information about the collectability of the instrument, current market conditions, and reasonable and supportable forecasts of economic conditions. The Company recognizes an allowance for credit losses up to the amount of the unrealized loss when appropriate. Allowances for credit losses and write-downs are recognized in total other income (expense), net, and unrealized losses not related to credit losses are recognized in accumulated other comprehensive income (loss). There are no allowances for credit losses recorded for the periods presented. As of September 30, 2022, the gross unrealized losses on available-for-sale securities are related to market interest rate changes and not attributable to credit.

Fair Value Measurement

The Company measures at fair value certain of its financial and non-financial assets and liabilities by using a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value.

Money market funds and certain marketable securities are highly liquid investments and are actively traded. The pricing information for these assets is readily available and can be independently validated as of the measurement date. This approach results in the classification of these securities as Level 1 of the fair value hierarchy. Other marketable securities such as corporate bonds, commercial paper, U.S. Treasury and agency securities are valued using observable inputs from similar assets, or from observable data in markets that are not active; these assets are classified as Level 2 of the fair value hierarchy. There were no transfers between Levels 1, 2 or 3 for any of the periods presented. There were no liabilities measured at fair value on a recurring basis as of September 30, 2022 and December 31, 2021.

Earnings Per Share

Earnings per share is computed using the two-class method required for multiple classes of common stock and participating securities. The rights, including the liquidation and dividend rights and sharing of losses, of the Class A common stock and Class B common stock are identical, other than voting rights. As the liquidation and dividend rights and sharing of profits are identical, the undistributed earnings are allocated on a proportionate basis and the resulting net income per share will, therefore, be the same for both Class A and Class B common stock on an individual or combined basis.

Basic earnings per share is computed using the weighted-average number of outstanding shares of common stock during the period. Diluted earnings per share is computed using the weighted-average number of outstanding shares of common stock and, when dilutive, potential shares of common stock outstanding during the period. Stock-based awards subject to conditions other than service conditions are considered contingently issuable shares and are included in basic EPS based on the number of awards that would be issuable if the reporting date were the end of the contingency period.

Inventories

Inventories (current and non-current), which primarily consist of finished goods, are valued at the lower of average cost or net realizable value. Net realizable value is defined as estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal and transportation. Assessments to value the inventory at the lower of the average cost to purchase the inventory, or the net realizable value of the

inventory, are based upon assumptions about future demand, physical deterioration, changes in price levels and market conditions. As a result of the Company’s assessments, when the net realizable value of inventory is less than the carrying value, the inventory cost is written down to the net realizable value and the write down is recorded as a charge to cost of revenue. Inventories include indirect acquisition and production costs that are incurred to bring the inventories to their present condition and location. Inventories are recorded net of reserves for obsolescence. Once established, the original cost of the inventory less the related inventory reserve represents the new cost basis of such products.

As needed, we complete strategic and market beneficial purchases of critical raw materials that are used in our core production process (such as microchips) in quantities that exceed anticipated consumption within our normal operating cycle, which is 12 months. We classify such raw materials that we do not expect to consume within our normal operating cycle as non-current within Other assets.

3.Revenue and Deferred Revenue

Deferred revenue relates to performance obligations for which payments have been received from the customer prior to revenue recognition. Deferred revenue primarily consists of deferred subscription-based services. Deferred revenue also includes amounts allocated from the sale of a connected machine to the unspecified upgrades and enhancements and the Company’s cloud-based services. The Company had no contract assets.

The following table summarizes the changes in the deferred revenue balance for the nine months ended September 30, 2022 and 2021:


	Nine Months Ended September 30,
	2022		2021
(in thousands)
Deferred revenue, beginning of period	$	35,405	$	26,276
Recognition of revenue included in beginning of period deferred revenue	(28,178)		(21,910)
Revenue deferred, net of revenue recognized on contracts in the respective period	25,671		25,475
Deferred revenue, end of period	$	32,898	$	29,841

As of September 30, 2022, the aggregate amount of the transaction price allocated to remaining performance obligations was equal to the deferred revenue balance.

The Company expects the following recognition of deferred revenue as of September 30, 2022:


	Year Ended December 31,
	2022 (remainder of year)		2023		2024		2025		Total
(in thousands)
Revenue expected to be recognized	$	18,451	$	11,883	$	2,217	$	347	$	32,898

The Company’s revenue from contracts with customers disaggregated by major product lines, excluding sales-based taxes, are included in Note 16 under the heading “Segment Information.”

Revenue recognized during the three and nine months ended September 30, 2022 related to performance obligations satisfied or partially satisfied in prior periods was $0.4 million and $1.1 million, respectively.

The following table presents the total revenue by geography based on the ship-to address for the periods indicated:


	Three Months Ended September 30,				Nine Months Ended September 30,
	2022		2021		2022		2021
(in thousands)
North America*	$	149,359	$	228,858	$	517,144	$	825,368
International	27,637		31,228		88,392		93,033
Total revenue	$	176,996	$	260,086	$	605,536	$	918,401

*North America revenue consists of revenues from the United States and Canada.

4.Cash, Cash Equivalents, and Financial Instruments

The following table shows the Company’s cash, cash equivalents, and marketable securities by significant investment category as of September 30, 2022:


	As of September 30, 2022
	Adjusted Cost		Allowance for Credit Losses		Total Unrealized Gains		Total Unrealized Losses		Fair Value		Cash and Cash Equivalents		Marketable Securities
(in thousands)
Cash	$	88,653	$	—	$	—	$	—	$	88,653	$	88,653	$	—
Level 1:
Money market funds	35,529		—		—		—		35,529		35,529		—
Subtotal	35,529		—		—		—		35,529		35,529		—
Level 2:
U.S. treasury securities	73,873		—		—		(96)		73,777		—		73,777
Subtotal	73,873		—		—		(96)		73,777		—		73,777
Total	$	198,055	$	—	$	—	$	(96)	$	197,959	$	124,182	$	73,777

Marketable securities held as of September 30, 2022 generally mature over the next 12 months to 24 months.

As of December 31, 2021 the Company had cash and cash equivalents of $241.6 million including $197.8 million in money market funds with no unrealized gains or losses.

5.Inventory

Inventories are comprised of the following:


	As of September 30, 2022		As of December 31, 2021
(in thousands)
Raw materials	$	35,649	$	20,187
Finished goods	474,927		433,987
Total inventories	$	510,576	$	454,174
Inventories current	$	483,749	$	454,174
Inventories non-current (included in other assets)	$	26,827	$	—

6. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consist of the following:


	As of September 30, 2022		As of December 31, 2021
(in thousands)
Sales incentives	$	22,888	$	36,969
Other accrued liabilities and other current liabilities	25,063		32,382
Total accrued expenses	$	47,951	$	69,351

7. Revolving Credit Facility

2020 Credit Agreement

In September 2020, the Company entered into the 2020 Credit Agreement with JPMorgan Chase Bank, N.A., Citibank, N.A. and Origin Bank. The 2020 Credit Agreement provided for a three-year asset-based senior secured revolving credit facility of up to $150.0 million, maturing on September 4, 2023.

The amount that could be borrowed under the 2020 Credit Agreement was limited to the lesser of (a) the borrowing base minus the aggregate revolving exposure or (b) aggregate lender commitments at any given time. The borrowing base was determined according to certain percentages of eligible accounts receivable and eligible inventory, subject to reserves determined by the administrative agent.

As disclosed below, the 2020 Credit Agreement was replaced on August 4, 2022. At that time, no amount was outstanding under the 2020 Credit Agreement, available borrowings were $150.0 million, and the Company was in compliance with all financial and non-financial debt covenants.

2022 Credit Agreement

On August 4, 2022, the Company entered into a credit agreement (the “New Credit Agreement”) with JPMorgan Chase Bank, N.A, Citigroup N.A., PNC Bank, N.A., KeyBank, N.A., and other parties. The New Credit Agreement replaces the Company’s prior asset-based Credit Agreement with JPMorgan Chase Bank, N.A., Citigroup N.A., and Origin Bank. The New Credit Agreement provides for a five-year revolving credit facility (the “Credit Facility”) of up to $300.0 million, maturing on August 4, 2027. In addition, during the term of the New Credit Agreement, the Company may increase the aggregate amount of the Credit Facility by up to an additional $150.0 million, (for maximum aggregate lender commitments of up to $450.0 million), subject to customary conditions under the New Credit Agreement, including obtaining a consent from participating lenders (or another lender, if applicable) to such increase. The Credit Facility may be used to issue letters of credit and for other business purposes, including working capital needs. The current unused fee rate is 0.175% on per annum basis.

The Company accounted for the 2022 Credit Agreement as a modification of the 2020 Credit Agreement in accordance with ASC 470-50 Modification and Extinguishments. In connection with the New Credit Agreement, the Company incurred and capitalized $1.3 million of debt issuance costs. As of September 30, 2022, total unamortized debt issuance costs were $1.6 million of which $0.3 million related to existing unamorized debt issuance costs associated with the 2020 Credit Agreement.

The New Credit Agreement is collateralized by substantially all of the Company’s assets and contains affirmative and negative covenants, representations and warranties, events of default and other terms customary for loans of this nature. In particular, the New Credit Agreement will not permit the leverage ratio to be greater than 3.0 to 1.0, measured on the last day of any fiscal quarter. In addition, the New Credit Agreement will not permit the interest coverage ratio to be less than 3.0 to 1.0, for any period of four consecutive quarters, measured on the last day of any fiscal quarter. Management has determined that the Company was in compliance with all financial and non-financial debt covenants as of September 30, 2022. As of September 30, 2022, no amount was outstanding under the New Credit Agreement and available borrowings were $300.0 million

Generally, borrowings under the New Credit Agreement bear interest at a rate based on an alternative base rate (“ABR”), plus, in each case, an applicable margin. The applicable margin will range from (a) borrowings bearing interest at the ABR 2.00%, and (b) borrowings bearing interest at the Adjusted Term Secured Overnight Financing

Rate, the Adjusted Australian Dollar Rate, the Adjusted Canadian Dollar Offered Rate or the Adjusted New Zealand Dollar Rate, as applicable for the interest period in effect for such borrowing plus the applicable rate.

8.Income Taxes

As required by Accounting Standards Codification (“ASC”) Topic 740, “Income Taxes,” the Company computes interim period income taxes by applying an estimated annual effective tax rate to our year-to-date income from operations before income taxes, except for significant unusual or infrequently occurring items. The estimated effective tax rate is adjusted each quarter in accordance with ASC 740.

The estimated annual effective tax rate was 29.5 percent and 28.3 percent for the three and nine months ended September 30, 2022, respectively, and 20.6 percent and 22.8 percent for the three and nine months ended September 30, 2021, respectively. The Company’s provision for income taxes was $5.2 million and $19.6 million, respectively, for the three and nine months ended September 30, 2022, and $7.8 million and $38.0 million, respectively, for the three and nine months ended September 30, 2021. The provision for income taxes varied from the tax computed at the U.S. federal statutory income tax rate for the periods presented primarily due to discrete tax items including a stock-based compensation difference due to the decrease in stock price upon vesting versus the stock price at the grant date and a change in allocation of sales which resulted in a change in utilization of state research and development credit.

The Company reviews its deferred tax assets for realization based upon historical taxable income, prudent and feasible tax planning strategies, the expected timing of the reversals of existing temporary differences and expected future taxable income. The Company has concluded that it is more likely than not that the net deferred tax assets will be realized. Accordingly, the Company has not recorded a valuation allowance against net deferred tax assets for any of the periods presented.

9.Capital Structure

As of September 30, 2022, the Company had authorized 100,000,000 shares of preferred stock, par value $0.001 per share, and 1,250,000,000 shares of common stock, par value $0.001 per share, which was divided between two series: Class A common stock and Class B common stock. As of September 30, 2022, the Company had 1,000,000,000 shares of Class A common stock and 250,000,000 shares of Class B common stock authorized and 43,513,592 shares of Class A common stock and 177,297,499 shares of Class B common stock issued and outstanding. Each share of Class A common stock is entitled to one vote per share. Each share of Class B common stock is entitled to five votes per share and is convertible at any time into one share of Class A common stock. During the nine months ended September 30, 2022 and 2021, 6,374,221 and 18,365,060 shares of Class B common stock were converted to Class A common stock, respectively.

Stock Repurchase Program

On July 19, 2022, the Company’s Board of Directors approved a common stock repurchase program under which the Company may repurchase shares of its outstanding Class A common stock up to an aggregate transactional value of $50 million, depending on the Company’s continuing analysis of market, financial, and other factors. The share repurchase program may be suspended or discontinued at any time and does not have a predetermined expiration date.

During the nine months ended September 30, 2022, the Company repurchased and retired 1,378,961 shares of our Class A common stock for $10.0 million under this authorization.

10.Stock-Based Compensation

Stock-based Compensation Cost

The following table shows the stock-based compensation cost by award type for the periods indicated:


	Three Months Ended September 30,				Nine Months Ended September 30,
	2022		2021		2022		2021
(in thousands)
Equity classified awards
Restricted stock units	$	8,894	$	2,613	$	24,144	$	7,388
Stock options	890		1,091		2,808		5,358
Class B common stock	2,569		6,266		7,379		11,874
Liability classified awards	77		(684)		(131)		6,361
Total stock-based compensation	$	12,430	$	9,286	$	34,200	$	30,981

The following table sets forth the total stock-based compensation cost included in the Company’s condensed consolidated statements of operations and comprehensive income or capitalized to assets for the periods indicated:


	Three Months Ended September 30,				Nine Months Ended September 30,
	2022		2021		2022		2021
(in thousands)
Cost of revenue
Connected machines	$	11	$	10	$	23	$	26
Subscriptions	115		66		274		154
Accessories and materials	—		—		—		—
Total cost of revenue	126		76		297		180
Research and development	4,746		3,590		13,672		10,999
Sales and marketing	3,347		2,777		9,470		10,809
General and administrative	3,051		1,703		7,191		5,953
Total stock-based compensation expense	$	11,270	$	8,146	$	30,630	$	27,941
Capitalized for software development costs	662		476		1,815		1,149
Capitalized to inventory	498		664		1,755		1,891
Total stock-based compensation	$	12,430	$	9,286	$	34,200	$	30,981

As of September 30, 2022, there was $122.6 million of unrecognized stock-based compensation cost related to service-based awards which is expected to be recognized over a weighted-average period of 2.9 years. The total unrecognized compensation expense related to unvested performance-based restricted stock units (“PRSUs”) was $153.0 million as of September 30, 2022.

Corporate Reorganization and Stock-Based Compensation Modifications

In connection with the Corporate Reorganization, all outstanding awards issued under the Incentive Unit Plan discussed below were modified by exchanging the outstanding awards of Cricut Holdings for awards of the Company. All service based vesting conditions were unaffected by the modification. As described below, the vesting conditions were modified for certain awards which previously had both service and market based vesting conditions.